Freelance Creative Web Developer – Interactive Storytelling & Branded Content Storytelling Denis Bouquet

Freelance Creative Web Developer for Editorial Storytelling & Branded Content

I help creative teams to bring immersive stories to life, from scroll-driven editorial features to interactive campaign microsites.

I’m Denis, a London-based creative web developer specialising in interactive storytelling, scroll animations, and bespoke microsites for editorial features and branded content. Always built to feel elegant, fast, and memorable across devices. Whether you’re a newsroom, a branded content studio, or a creative lead looking to elevate a campaign, I can help you turn ambitious ideas into responsive, engaging web experiences.

All brands featured own the respective copyright of the projects presented.

How I Work

For each project, I like to take full ownership of the web development until we go live.

I work very closely with producers and designers to translate visuals into interactive stories that feel smooth and purposeful.

Every project is different. Sometimes I join early in the process and help shape how the story could unfold online. Other times I receive a polished design and focus fully on execution, performance, animation enhancement, and all the behind-the-scenes tech bits.

I adapt to each team’s way of working. Whether we are sharing ideas on Slack, coordinating through shared docs, or working with tight timelines and quick handoffs, I make sure communication stays clear and everything moves forward efficiently. I care a lot about keeping the team happy and making everything I can to keep the process smooth at all time.

The goal is always the same: an experience that looks great, performs well, and feels right.

I translate visuals into clean, performant code looking good at all breakpoints, taking in consideration SEO and adding animations and transitions where they enhance the story.

I use Webpack to combine HTML partials, compile and compress SCSS and JavaScript, and I optimise everything for a static handoff, including image and video assets. Most projects are delivered as standalone builds.

Each team has its own workflow. Sometimes I handle everything, from setting up the Git repository within the company organisation to deploying the build live. I am proud to be trusted in large organisations with internal access. Other times, I build within provided headers and footers, and hand over to another developer for deployment (Git branch or packaging the files).

For microsites, I sometimes manage the full technical setup: server, database, DNS, CMS, deployment, and ongoing maintenance.

What I Offer

You don’t just need a coder, you need someone who understands storytelling. I work alongside designers, editors, and producers to build digital experiences that work on all devices, flow naturally, and align with your brand’s tone and vision.

I help you build:

  • Scroll-based animation (GSAP, ScrollTrigger)
  • Responsive layout tuning across breakpoints
  • Mobile-first, fast-loading builds
  • Animation support for graphics, text, and imagery
  • CMS integration if needed
  • Pixel-perfect fidelity for high-end brands
  • Clean handoff and static builds for editorial workflows
A reliable developer with an eye for design

I have had the chance to work with teams all around the globe — from London to Hong Kong to New York — adapting to different workflows, time zones, and creative cultures. Whether embedded in a newsroom, supporting an agency, or collaborating directly with designers and art directors, I bring flexibility and focus to every project.

I stay organised and proactive in managing tasks, I am first and foremost a doer, coding is what I love, and where I bring the most value.

Based in London available remotely

Who I Work With

I have worked with major agencies, branded studios, and editorial teams where internal dev resources were full or unavailable.

If your team needs a freelance web developer for:

  • Sponsored articles
  • Editorial features
  • Immersive reports
  • Interactive explainers
  • Campaign microsites

…I can jump in quickly and deliver clean, modular, maintainable code.

Trusted by leading newsrooms and branded content studios.

WHAT THEY SAY

Denis is fantastic! He’s always super quick to respond, is very cooperative and takes initiative beyond what one would normally expect of someone contracting. It’s a pleasure working with him.”

Ally SinyardSenior Digital Producer at CNN Create

Denis is skilled and thoughtful creative developer who is a pleasure to work with. He works efficiently and is incredibly communicative and responsive, working long hours to get the job done. He has good instincts when it comes to translating static design into something alive on the digital page, especially in terms of user journey and experience.”

Elyena (Nellie) de GoguelAward-winning writer, digital content producer, comms professional, editor

Denis was great! He's very knowledgeable, he's able to really dig into a brief and come back with suggestions on how to optimise the UX/UI from a build perspective. He also codes really fast and collaborates well with others. Would definitely work with him again :)”

Lach KamenovUX Producer & Consultant at Recipe London

Incredibly easy developer to work with, really great attitude, and high quality of work. Would most certainly work with him again.”

James AllenFounder & Chief Creative Officer at Birch Creative Limited

I’ve been working with Denis for over 8 years and he’s always my go-to developer. He’s incredibly creative, especially with animations and transitions, and always brings fresh ideas to every project. On top of that, he’s super organised, communicates clearly and always delivers on time. I can’t recommend him highly enough!”

Woojin LeeInteractive Designer at CNN International

Denis is fantastic! He’s always super quick to respond, is very cooperative and takes initiative beyond what one would normally expect of someone contracting. It’s a pleasure working with him.”

— Ally Sinyard, Senior Digital Producer at CNN Create

Denis is skilled and thoughtful creative developer who is a pleasure to work with. He works efficiently and is incredibly communicative and responsive, working long hours to get the job done. He has good instincts when it comes to translating static design into something alive on the digital page, especially in terms of user journey and experience.

— Elyena (Nellie) de Goguel, Award-winning writer, digital content producer, comms professional, editor

Denis was great! He's very knowledgeable, he's able to really dig into a brief and come back with suggestions on how to optimise the UX/UI from a build perspective. He also codes really fast and collaborates well with others. Would definitely work with him again :)

— Lach Kamenov, UX Producer & Consultant at Recipe London

Incredibly easy developer to work with, really great attitude, and high quality of work. Would most certainly work with him again.

— James Allen, Founder & Chief Creative Officer at Birch Creative Limited

I’ve been working with Denis for over 8 years and he’s always my go-to developer. He’s incredibly creative, especially with animations and transitions, and always brings fresh ideas to every project. On top of that, he’s super organised, communicates clearly and always delivers on time. I can’t recommend him highly enough!

— Woojin Lee, Interactive Designer at CNN International

Why work with me?

Internal teams are often swamped. Designers want their work to shine. Stakeholders want something special. A dedicated freelance developer like me can bring it all together without bloated processes.

  • Short turnaround, no overhead
  • Fresh energy and open mind
  • Full creative collaboration
  • Quick feedback loops
  • Cost-efficient for one-offs or campaign work
0 freelancing as a creative web developer in London
0 years crafting bespoke storytelling pieces

Let’s Build Something impactful

Whether you are planning a new campaign, a featured article series, or need help with a one-off project, let’s talk.